Three Roles.
One Product Team.

PM, PO, and BA each own a distinct piece of what it takes to build software that actually works — for users and for the business.

PM
Product Manager
"I define the vision, strategy and drive business success."
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PO
Product Owner
"I prioritize the work and maximize value."
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BA
Business Analyst
"I analyze the problem and understand the need."
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How They Work Together

Understanding the three roles individually matters. Understanding how they intersect matters more.

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